using Google adwords to get high in rankings
Website last updated: Saturday April 27, 2019
How would you like your web site to rank on the first page of Google's search results almost every time? Would you rather hunt for customers, or make yourself available to customers hunting for you? (Google's quote)
It's not that difficult but requires time to study and also some money. If you are serious about promoting your web site you must advertise on Google. You may get your website site high in the generic rankings and improve search engine rankings for a time with a lot of hard work but the only way to get your site consistently on the first page of Google results is to pay to advertise. After all, it works! That's why Google is one of the most successful companies in the world. You should regard every click on your advertisement as a sales lead. Even so you must have your website designed with SEO in mind if you are to get low cost advertising. What is SEO? Well it's short for search engine optimisation and it can make all the difference to your website advertising costs.
How do I know all this? Because I've been playing about with computers for years and on line since 1995 with a dial up modem and I’ve checked out all of the expert techniques used to increase search engine rankings. There are three important things that help to make a web site rank high in the generic search results and they are:
- Finding the correct keywords for your web site.
- Getting other websites to link to your web sites.
- Making sure the web site copy is good quality and relevant
The keywords must be phrases that people use to search when on line. An example might be “dog training” Sounds easy eh? The problem is that you have to find certain specific types of keywords which are very difficult to find. A search on line for “search engine ranking factors” or similar phrase will provide loads of information on how to do it. The last time I typed that phrase into Google I got over three million hits. How are you going to compete in that market? The problem is there is much contradictory advice out there and also it is very time consuming. It can be done providing you know how and have the time or you pay someone else to do it.
As far as getting links back to your site is concerned, to get good search engine rankings, your site has to have a lot of good quality links to it. Not only that, the links have to be the correct type. Some links cannot be followed by search engines. They are known as nofollow links. Actually links are not as important as they used to be nowadays. Instead content is king according to Google's Penguin system although a large number of inbound links from quality websites is still important. One of the highest ranking websites in the world is adobe.com. The reason? Everyone uses PDF files and millions of web sites have a message saying “download adobe reader”.with a link back to Adobe's page.