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using keywords correctly for maximum effect

Website last updated: Saturday April 27, 2019

using keywords correctlyHaving discovered the correct keywords for your website what next? What follows is the generally accepted wisdom. The most important thing is that the copy on the website is well written, all spelling is correct and with good grammar. The copy should be your sales pitch if you are selling things. The trick is to incorporate the keywords into the web page, (bearing in mind that Google rates pages not websites).

The keyword(s) should be introduced naturally into the copy and in such a way so as they make sense. This can be quite difficult and it's often a good idea to do the copy in a program such as Microsoft Word in the first instance to allow for some flexibility. The keyword density should be about 1.5% of the total words on the page and a good way of checking it is with this keyword density calculator.

In addition, the keyword should be included in:

  • The page domain, e.g
  • The page title. The large heading at the top surrounded by H1 tags in the code. (The White coloured words at the top of this page).
  • The page subtitle. The next size heading surrounded by H2 tags in the code. (USING KEYWORDS CORRECTLY) at the top of this page
  • Throughout the page but limited to 1.5% keyword density
  • On smaller, H3 headings, if used
  • The first sentence of the page
  • The last sentence of the page
  • The name of any images in the Alt tags
  • The meta title tags. See this page
  • The meta description tags. See this page

There is also a school of thought that states that the keyword should appear throughout the page at least once in bold, once in underline and once in italics but I'm not so sure this is necessary.


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